Ep. 105 - Finding Purpose In Your Business
Finding out your purpose in your business sounds like a lot of fluff. That’s something a non-profit needs to know, not a serious business like yours, right? Well, you’d be surprised to learn how understanding your God given purpose for your life and how it can positively impact your business can be beneficial for your business.
Meet this week’s guest, Lisa McGuire. She is a business growth advisor and marketing consultant. Lisa is an expert at storyteller marketing and helps entrepreneurs identify their purpose for the business and the messaging that will attract their ideal clients.
We cover a lot of ground in this interview but most importantly is that you will learn how being clear on your purpose can bring clarity to your marketing to get better results. Purpose is not simply a “nice to know” but a “must know.”
So grab your pad and paper and listen to this episode.
Certified Storybrand Guide
Business Made Simple Coach
@iamlisamcguire
https://www.linkedin.com/in/lisa-mcguire/
Key Takeaways:
Asking the age old question of “why am I hear” at 10 years old
Got trapped into what others do as opposed to what I do best
Success vs. Significance
Purpose clarifies your target market
We serve who we used to be
The value of interviewing your customers
Avoid using industry jargon
Purpose helps guide marketing
