Ep. 63 - 3 Reasons Why Marketing Efforts Fail
Many businesses struggle to find the right marketing approach and needlessly settle for the status quo. Why? Because they’ve probably tried many different marketing strategies with less than stellar results. Or at least not to the hype that it was presented to them. Sound familiar? Spoiler alert: there is no get rich quick strategy in marketing. It all takes time. But if you know how to approach marketing and the fundamentals that go into any successful strategy, you will do well. So don’t get sucked into the latest and greatest marketing pitch before you listen to this episode.
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Key takeaways:
No plan
You do it because someone says you should? Don’t believe the hype
Does it fit your brand, do you have the manpower or budget to do it for the long haul?
How many customers do they need and can handle?
No SMART goals/No definition of success on a micro level
Besides sales, how many customers, how many clicks, how many emails opens over what period of time. Understanding how long it’s going to take to reach the goals.
Starting too broad
Trying to reach too broad of an audience and be all things to all people
People are scared about losing out if they narrow their target market
The problem with being too broad is your message will be also
Get specific and limit the options...even if you have a lot of them
Choose one product/service that will drive everything else
Define the ideal customer
The message is clearer, focuses on specific demographic/psychographic, less time spent