Ep. 11 - Branding: What Is It Really and Why Should You Care?

For every business, marketing is essential to get customers and stay in business. Pretty basic, right? Businesses who succeed in marketing do branding really well. They may not even realize that they’re conducting branding activities when they do it but regardless, they do it well. Unfortunately, too many times because of lack of understanding, businesses don’t do branding well and which tends to hurt their marketing efforts. But once you understand what marketing is and how “easy” it actually is to do, you’ll be on the right track to gain more customers.

Key takeaways:

• What branding is

• Why branding is important for EVERY business

• The 80/20 rule of branding

• Three stages of branding

• Branding is not hard to do when you know what to do

• Case studies