Ep. 90 - The COVID Business Startup
What better time to start a business than in the midst of a pandemic, right? Well, that’s exactly what this week’s guests did. Alejandro and Karys Batsakis are Yale MBA grads and corporate professionals who risked it all during the early days of COVID and started the men’s sleepwear brand SirCadian.
This is a story every entrepreneur couple needs to hear. It’s one thing to build a business together but it’s another thing to do it well. Learning how to work well together can be very challenging when your gifts, skills and talents are different. While the differences can complement each other, they can also rub each other the wrong way.
Click and listen to their story of losing a great job, starting a business out of frustration and learning how to do the dance of working together and being married.
Website: https://www.sircadian.co/
Instagram: @sircadianco
Key Takeaways
How Alejandro swept Karys off her feet…with the help of her mom
He gave her the gift of business
Alejandro’s sleepwear was disgusting
He comes from an entrepreneur family, she comes from a corporate background
Started the business out of frustration
Treat you family like your friends
Karys was very hesitant to start a business
They learned that each of them rests differently
Respecting each others roles and responsibilities is helpful
Outsourcing personal tasks
Having a coach helps
Bio/Links
Alejandro and Karys were born in Mexico and Puerto Rico, respectively. They met at Yale during their MBA studies and married two years after graduating.
When Karys decided it was time for Alejandro to upgrade his bedtime choice of scrappy tee and baggy shorts, they came to the conclusion that there was no happy medium for sleepwear which was both fashionable, but comfortable enough to want to sleep in. So, they decided to create their own, one which was both luxurious in quality and design.
Sir Cadian encompasses what Karys and Alejandro find important in life- environmental responsibility, attention to detail, comfort, and of course, a good night’s sleep.
After months of testing and development, Karys and Alejandro launched Sir Cadian in May 2021.
To learn more about their mission and journey in creating Sir Cadian’s luxury men’s sleepwear, please visit sircadian.co or follow them on IG @sircadianco
