Ep. 91 - The Marketing Definition That Will Create Better Results

Many businesses have the perception about marketing that it’s about trying to convince someone to purchase a product or service. Hopefully, you’re being ethical about your marketing but many toe the line if not cross it. But if you have to work hard at convincing someone to buy from you, then you may not be doing marketing right. And even if you’re successful at landing customers with your convincing message, they may not be long lasting or the type of people you want to do business with.

That can all change for the better if you just understand what marketing really is about. In this episode, we will unpack the definition of marketing that will be a game changer for your business. Not only will it give you a clearer understanding of what marketing is, you’ll find that it’s refreshingly ethical and you will be able to keep your integrity intact. 

Also, you’ll attract the right customers that will gladly pay for your product and service while being champions for your brand. Take a listen to this episode.

Check out our [FREE] 30 Day Marketing Makeover mini course https://www.powercouplesbydesign.com/30-day-marketing-makeover 

Key Takeaways:

• definition of marketing American Marketing Association - Marketing is defined by the American Marketing Association as an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. 

• Flaws in the typical marketing strategy

  • Use car salesman approach

  • Telling the customer what they want to hear

  • Creating jealousy

  • Selling on what they don’t have

  • Manipulation and creating FOMO

  • It’s all about the sell

  • Selling ice to an eskimo

  • Trying to get everyone- which becomes a huge waste of time, resources and money

• Good marketing

  • Acknowledge that customers are smart

  • Let your customers self select themselves 

    • Be specific about the problem you solve

    • Don’t sell Mexican food if you’re an Italian restaurant. We don’t want all entrepreneurs or all entrepreneur couples

    • Building a long lasting relationship with the right customers.

  • Get them to know you. Connection

    • Bring your personality into it

    • Either you as the person and/or your values

    • Telling your story is important

  • Build trust by giving first

    • Restaurants give recipes, coaches give free counsel, drug companies give samples

    • We have the free 30 day marketing makeover

  • Communicate that you understand their needs

    • Empathize with the problem

    • Show that you’ve been there done that 

  • Build relationship after the sale

    • Customer retention. Emails, loyalty cards, free every once in a whiles, 

• Marketing tools are not the silver bullet

  • Whatever tool you use can work if it helps you build long lasting relationships