Ep. 67 - The Power of One For Business Growth
You want to grow your business or at least get it to a level of sustainability yet you just haven’t been able to get over the hump. Certainly, last year didn’t help but even pre-COVID, your business may have been as busy as ever but the growth wasn’t happening. So what is going wrong? It may be because you are doing too much. That’s right, you’re too busy. That doesn’t make sense, does it? Too busy to grow? First of all, you need to understand that being busy does not mean being productive. If you want to grow, you need to refocus your attention on being productive and not busy. The first step to get there is to get hyper-focused on the ONE Thing. That’s right, focusing on One Thing at a time will be the key to your growth. Listen to this episode as we discuss The Power of One!
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Key Takeaways:
Busyitis - the disease of doing too much
Focus on one priority
Focus on one product/service
Focus on one demographic/psychographic within your target market (get micro)
Focus on one task
Brainstorming session for a financial planner
Focus on 62-68 years olds
Offering free tax risk assessment
Collaborating with an accountant
Offer free services to each others clients
